An old man in Calcutta would walk to get water from a well every day. He’d carry a clay pot and lower it by hand slowly, all the way down, careful not to let it hit the sides of the well and break. Once it was full, he’d raise the pot slowly and carefully again. It was a focused, time-consuming act. One day, a traveler noticed the old man engaged in this difficult task. More experienced with mechanics, he showed the old man how to use a pulley system.

“This will allow the pot to go straight down quickly,” the traveler explained, “then fill with water and come back up, without hitting the sides. It’s much easier and the pot will be just as full with much less work.

The old man looked at him and said, “I think I’m going to keep doing it the way I always have. I really have to think about each movement and there’s a great deal of care that goes into doing it right. I’d imagine if I were to use the pulley, it would become easy and I might even start thinking about something else while doing it. If I put so little care and time into it, what might the water taste like? It couldn’t possibly taste as good.”

Picked to Porch exists to restore this intention and quality lost from industrialization of the food economy.Our mission is to create an authentic local food system that makes eating high-quality whole foods easier.